Sugarwise

International certification authority for sugar claims

Dr Giles Yeo

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Dr Giles Yeo

Dr Giles Yeo is the Director of Genomics & Transcriptomics at Cambridge University. Giles’ research and studies focuses on the genetics of severe human obesity and brain control of food intake and bodyweight. Giles offers us valuable insights and knowledge on the topics of obesity and low sugar diets. He was the first to report that mutations in the melanocortin-4 receptor (MC4R) and in the neurotrophic receptor TRKB resulted in severe human obesity. Giles also presents science documentaries for the BBC. His critically acclaimed investigative piece ‘Clean eating – The dirty truth’, prompted an important national debate about dieting advice and evidence based science.

Vinicius Ferreira

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Vinicius Ferreira

Vinicius Ferreira is a Cambridge University scientist with experience in biochemistry/biophysics research that unraveled molecular mechanisms behind the body’s response to hypoxic conditions and Alzheimer’s disease. He has a Master’s in Science in Chemistry from University of Pennsylvania. He is tasked with analyzing nutritional information and laboratory test results of products we certify to be Sugarwise. He ensures every product certified Sugarwise adheres to our strict standards regarding free sugar content. Furthermore, Vinicius liaises with our partners concerning other scientific matters as needed.