Sugarwise’s experienced team lead industry towards sugar reduction in our quest to raise awareness of the importance of healthy eating and improve public health.
|Rend Platings, CEO & Founder
Rend has worked as a CEO for a number of technology companies, as a Diplomat in the UN, as a consultant to TRADOC and the Westpoint Military Academy on conflict resolution and negotiation, and to various multi nationals as an expert on positioning (in the market against competitors). She founded Sugarwise, the international authority on sugar, calorie and carbohydrate claims, leading its brand positioning, marketing and highly successful PR activity to make it the fastest growing label in the history of the food and drink industry.
|Lord Clive Brooke, Patron
Lord Brooke is a Labour Member of the House of Lords. From the early stages of his career as a British Trade Unionist, he took an interest in politics and social change. He has also worked as a Business Consultant to a number of organisations, including Accenture. Throughout his career, he has been involved in charitable work, particularly that regarding alcohol and diet. Some of his campaigns include raising awareness about alcohol harm, working to improve calorie labelling on alcohol and finding strategies to reduce childhood obesity. Lord Brooke joined Sugarwise as Patron due to our common interests in tackling issues of diet and poor health that are often linked to social inequality.