We petitioned the government to cut VAT to the reduced rate of 5% on all foods and drinks with a reduced / low / free from added sugar / sugar free / low or no calorie claim.
Reductions from the standard 20% rate are typically granted when there is a social benefit for doing so.
We asked the European Union to consider allowing healthier food and drink free movement across borders post Brexit as a measure to combat childhood obesity for all
A study by public health scientists is being undertaken to explore the impact of nutrient profiles. It is hoped the study will establish the likely net impact on public health of adoption of nutrient profiles for foods and beverages with sugar related nutrition claims Contact us to register your interest in receiving the study summary conclusions.
Free Sugars Information
Sugarwise has requested the European Commission to consider the following nutrition information enhancements:
- “Low Free Sugars”: No more than 5g in 100g free sugars if a food or 2.5g per 100ml if a beverage
- “No Free Sugars”: No more than 0.5g free sugars in 100g or 100ml
- The sugars line on the nutrition table to include “free sugars”
We are campaigning for a guarantee from retailers to provide choices within the guidelines on free sugars in foods where children normally consume sugar.
The Guarantee asks retailers to provide options within the guidelines in 8 of the following 12 categories:
- Sweet biscuits
- Sweet buns
- Sweet pastries
- Sweetened or flavoured yoghurt
- Ice cream
- Dairy desserts
- Sweet breakfast cereal
- Jams and sweet spreads