Sugarwise

International certification authority for sugar claims

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Our Campaigns

SUGARWISE Schools

We’d like children in all schools to be safeguarded from the dangers of excessive sugar consumption at school.

Find out more about our SUGARWISE schools campaign and certification here.

Petition: #DontTaxHealthy

We petitioned the government to cut VAT to the reduced rate of 5% on all foods and drinks with a reduced / low / free from added sugar / sugar free / low or no calorie claim.

Reductions from the standard 20% rate are typically granted when there is a social benefit for doing so.

Read More…

Food manufactuer

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Crowdfund Insider
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thegrocer

#HealthyEU

We asked the European Union to consider allowing healthier food and drink free movement across borders post Brexit as a measure to combat childhood obesity for all

Nutrient Profiles

A study by public health scientists is being undertaken to explore the impact of nutrient profiles. It is hoped the study will establish the likely net impact on public health of adoption of nutrient profiles for foods and beverages with sugar related nutrition claims Contact us to register your interest in receiving the study summary conclusions.

Free Sugars Information

Sugarwise has requested the European Commission to consider the following nutrition information enhancements:

  • “Low Free Sugars”: No more than 5g in 100g free sugars if a food or 2.5g per 100ml if a beverage
  • “No Free Sugars”: No more than 0.5g free sugars in 100g or 100ml
  • The sugars line on the nutrition table to include “free sugars”

#SugarwiseRetailer

We are campaigning for a guarantee from retailers to provide choices within the guidelines on free sugars in foods where children normally consume sugar.

The Guarantee asks retailers to provide options within the guidelines in 8 of the following 12 categories:

  1. Sweet biscuits
  2. Sweet buns
  3. Cakes
  4. Sweet pastries
  5. Puddings
  6. Chocolate
  7. Confectionery
  8. Sweetened or flavoured yoghurt
  9. Ice cream
  10. Dairy desserts
  11. Sweet breakfast cereal
  12. Jams and sweet spreads

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Sugarwise News

  • Nourish Contract Catering on why SUGARWISE certification of all their Primary School menus is so important
  • British kids consume as much as 10 x the recommended sugar levels AT SCHOOL
  • Campaign: Behind Sugarwise, the sugar certification brand
  • Sky News: Cardiologist Laura Corr, SUGARWISE: “step in the right direction”
  • LS:N global: A certification system that guarantees a product’s low added sugar content
  • The Grocer: sugar’s equivalent of the Fairtrade marque
  • The Grocer: A more positive strategy to help consumers make better decisions about sugar
  • BBC: The Sugarwise Story
  • Nutrition insight: Childhood obesity plan
  • 80% of parents regularly search for low/no sugar products

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