Rend argued the case for sugar certification to the parliamentary health committee, and why it is the best system for reducing the amount of free sugars in our food.
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A mother from Cambridge argued the case for healthy food alongside Jamie Oliver at the Parliamentary Health Committee this week.
Rend Platings, from Coldhams Lane, suggested to MPs on Monday and Tuesday that low-sugar products should receive a certificate marking them as healthy. The mother-of-one said clear labels on food or drink could act as an incentive for companies to create fewern products leading to health complications. She told the News: “I’d like my daughter to have a longer life than me. For the first time, because of diet, experts say she will have a shorter life. I will not just accept that.
Mrs Platings launched social enterprise Sugarwise this week, which will campaign for the scheme to be introduced. To get the label, businesses will have to fall in line with World Health Organisation guidelines, which state that sugars should make up just five per cent of a person’s daily calorie intake. Mrs Platings plans for packages to be marked in the same style as the FairTrade brand, which marks ethically-sourced products. At the same meeting, Jamie Oliver urged MPs to be “big and bold” in adopting a ‘sugar tax’ on fizzy drinks, which has been estimated to raise more than £1 billion a year.
Mrs Plating said she was speaking from a different angle, however. “I’m not arguing against [Mr Oliver’s proposals], but I’m arguing for a carrot and stick approach. There should be a carrot for the people who make the healthy products.”. MPs suggested to Mr Oliver the government had written off a sugar tax, but the celebrity chef claimed David Cameron was looking at evidence. He said: “The discussions that I’ve had have not implied that that is written off. “The discussions I’ve had are robust . . . Mr Cameron is reviewing everything.”