Read about how Plamil chocolate became the first chocolate bar to be certified as Sugarwise as a result of the new Sugarwise test.
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Plamil secures new certification to help identify low sugar content
Plamil expressions Chocolate has become the first to be accredited with the new Sugarwise certification. Designed to help consumers identify low free sugar content in food, Sugarwise will be the only mark certifying foods that derive no more than five per cent of their energy from free sugars -‘simple’ sugars that are broken down quickly by the body, are accompanied by little fibre and other nutrients and can wreak havoc on our health.
Plamil’s Expressions Chocolate has just 1.5g of natural sugars in its 100g bar and I sweetened with xylitol from the sap of birch trees in Finland. The newly developed Sugarwise test enables scientist to differentiate between a product’s total sugar content and free sugar content for the first time. It was developed by mum, Rend Platings, in collaboration with scientists from the university of Cambridge, including esteemed sugar and carbohydrates expert, Dr Tom Simmons.
Rend said: “I am hoping that Sugarwise will have the potential to change things in the same way Fairtrade and Organic labels have- both have successfully driven up demand and availability of products in their categories.”
Dr Simmons continued: “The majority of the population far exceeds the five per cent free sugar guideline amount and, at the same time, obesity and sugar-related illness rated are soaring. Because of this, we developed the Sugarwise test and certification to let people take control of their diets. If Sugarwise encourages the food industry to address free sugar content, the knock-on effect for society could be huge.”