Sugarwise are back in Marketing magazine! Get a behind the scenes look into the workings of the sugar certification brand. Find out more about what Sugarwise is doing and how our certification process works.
You can read the article here on the Marketing Magazine website.
Behind Sugarwise, the Tesco-backed low sugar certification brand
Sugarwise is a new mark certifying foods which contain no more than 5% of their energy from free sugars, backed by Tesco.
Marketing spoke to Sugarwise founder Rend Platings about the initiative, which has involved research backing from Cambridge University scientists.
The Co-operative is the first retailer to stock the products and the Sugarwise logo was designed by Tesco. The latter has also been advising on packaging regulations.
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