“I’m Rend, in a previous life, as a student at Cambridge University I set up my first Company in my college room and grew it to a quarter of a million turnover; I’ve run global marketing campaigns and been a diplomat at the United Nations; and now I’m a mother. In 2015 the World Health Organization issued new recommendations on sugar consumption; and in October the same year I gave evidence to the government health select committee on childhood obesity along with celebrity chef Jamie Oliver. The same week my certification scheme was featured on the BBC NEWS at TEN, which was watched by over 5 million people.”
Rend started developing “Sugar Smart” in May 2015. In September, she signed a Memorandum of Understanding (MOU) with Kenli in China to become the world’s first “Sugar Smart” County. Independently, with great minds thinking alike and all that – Brighton became the UK’s first Sugar Smart City in October! A whole host of Sugar Smart initiatives followed including Change4Life’s own Sugar Swaps App that relaunched as “Sugar Smart” on the 4th January 2016.
As a student at Cambridge University, where she was President of the Scientific Society, Rend saved an international conference at the eleventh hour by enlisting the help of Lord Paul Boateng. This earned her a runner-up Businesswoman of the Year. But despite her mother getting everyone in the family to vote for her “nobody else will have a family as big as yours” – she was beaten to the post by a Mormon!
Rend supported the DTI in inviting a Chinese ministerial delegation to Cambridge in a bid to persuade them to choose it as the location for their innovation centre… Before founding a wireless mesh networking technology company called Cambridge Matrix that she ran as CEO for a decade, doing work for various Ministries of Defence.
“I started this campaign as a mother, shocked by the statistic that my baby may live a shorter life than me, because of the amount of sugar in today’s typical diet.
But I found out living added sugar free isn’t easy so set up Sugarwise to do something about it. I think going sugar free should be a valid choice, like being vegetarian, going gluten free and so on, and I’m so excited to have found like minded people to join me!
We’re determined to make going sugar free a whole lot easier. I hope some of the skills I learned in the past in getting press can be put to good use in making low sugar really successful and shining a big spotlight on it, but I can’t do it on my own.”