Sugarwise is the international authority for sugar claims, with more than 500 products certified, that are shipping in over 70 countries across Europe, Australia, China, and the Middle East.
The SUGARWISE marque is the trusted and recognised sign guaranteeing that the sugar related claims made on packaging have been independently verified, and that the product is low in any of the sugars or sweeteners people need to limit, referencing World Health Organisation (WHO) guidelines.
As the only international certification body for sugar related claims, Sugarwise assesses the following claims: sugar free, low sugar, no added sugar, reduced sugar, reduced carb, low calorie and calorie free.
All certified products carrying one of the four sugar claims must be low in free sugars. This means they must have no more than 5g of free sugars in 100g if a food, and no more than 2.5g in 100ml of free sugars if a beverage.
SUGARWISE certification is available across all 28 member states of the European Union, Switzerland, Russia, Turkey, the United States, Mexico, Canada, Australia, New Zealand and the UK.
As well as operating the certification, Sugarwise advocates, educates and campaigns to increase the availability, visibility and demand for options low in free sugars, and brings stakeholders and members together in Sugar Summits held in the EU and UK Parliaments.
Consumers are becoming more and more interested in sugar and healthy eating throughout Europe and beyond. The SUGARWISE label enables manufacturers, retailers and food service to appeal to the growing number of sugar-conscious consumers, and communicate that your product is low in free sugars.
- 53% of Europeans would be likely to consider switching from their current brand if a product bears a sugar reduced claim [1]
- 70% of European consumers believe the front of pack claims influences their purchase behavior [2]
- 24% of consumers would switch retailer to buy SUGARWISE certified food or drink [3]
[1] Eurostat, Overweight and obesity – BMI statistics
[2] Ingredion, 2013, Consumer Research by MMR Research Worldwide
[3] Research Engine, 2016, Tracking the SUGARWISE Marque: A Market Research Report for the Food and Drink Industry
The SUGARWISE logo is on consumer products to assist consumers to make healthier food choices, referencing World Health Organisation guidelines with respect to ‘free sugars’.
The SUGARWISE label is a guarantee that a product is low in free sugars and “better for you” from a sugars perspective than a similar product would be.
Eating too much added sugar is linked to obesity, Type 2 diabetes, and heart disease. But, at the moment, it can be very difficult and expensive to stick to a low sugar or sugar-free diet.
We want to change that by making it easier to find and choose healthy options.
We are also campaigning for government policy to address the health crisis and take measures to encourage a healthier lifestyle. For example, in Brussels we are pushing for tariff free movement of healthier food and drink post Brexit. Read more about our campaigns here