Recently, interest in sugar consumption has grown and the issue receives significant media coverage. In the UK, an estimated two thirds of mothers are concerned with the sugar intake of their children, and the government suggests individuals limit their daily calorie intake from free sugars to 5%. This sugar revolution is a key issue affecting food manufacturers and retailers the world over.
This interest in sugar reduction presents both a challenge and an opportunity for the global food industry, with increasing numbers of manufacturers developing new products to meet the consumer demand for lower sugar alternatives.
When making sugar claims, manufacturers and retailers need to ensure that food labelling meets not only consumer demands but also a raft of European, US and other legislation on labelling and health claims.
By partnering with Sugarwise, food processors and manufacturers have a unique opportunity to be at the forefront of the sugar-conscious revolution.