Read about how the Sugarwise certification has been taken on trial by a major UK food retailer.
Read the full article here or below.
CONGRATULATIONS to Rend Platings whose sugar certification system has been adopted by a major UK food retailer or a trial this month. I first met Rend, below, when I was a judge at a Social Venture Weekend. Her pitch was hugely adroit and professional, but I feared that her goal of clarifying the science behind ‘free’ and ‘added ‘sugars on food produce would meet huge resistance from the supermarkets. It’s incredible that the sugar content data on Sugarwise’s labels is now going to be used in hundreds of food stores nationwide. What has happened to push Rend’s agenda through is a happy confluence of events, most notably the Sugar Reduction: The Evidence for Action report from Public Health England late last year which stated that one quarter of the nation’s adults are obese. No government can ignore the implications of such a health time bomb, and Lo and behold Prime Minister David Cameron has stepped in and said that if the industry can’t put its house in order then a sugar tax is inevitable. The thought that the industry might have its P&L messed around with by outsiders has sharpened minds and so it is that Rend’s scheme is now at the forefront of the industry’s battle to put its house in order. Right idea, right place, right time- always a winning formula!