Take a look at this article written in Marketing magazine talking about how the Sugarwise scheme was first created, what the premise of the certification is and what the future of Sugarwise holds.
You can read the article here, or below.
“If you go into one of the big retailers you’ll see ice lollies targeted at children, that will say they have calcium in them, that are very high in sugar – I’d love to see Sugarwise equivalents of those, that would be my dream”
Platings expressed gratitude to Tesco’s team, which included former Tesco Finest marketing director Simon Brady, for offering “money couldn’t buy, no strings attached” help.
Sugarwise is charging a flat fee per product certified, as opposed to a fee linked to a company or product’s turnover, and is offering discounts based on the number of products certified.
There are no other fees. “The goal is to grow the low-sugar sector and we want to encourage companies to certify,” Platings said.
Platings added that while Sugarwise could apply to many product categories the first one she would like to see it take off in was ready-made desserts.
“If you go into one of the big retailers you’ll see ice lollies targeted at children, that will say they have calcium in them, that are very high in sugar. I’d love to see Sugarwise equivalents of those, that would be my dream. It wouldn’t be that hard to do, you could have a Stevia-sweetened milk ice lolly.”
A Tesco spokesperson said: “We’re always looking at ways to help our customers make informed choices about the food they buy and we met with Rend to discuss her idea.
“We’re committed to reducing the sugar content across our ranges and have already done lots of work to make the food on our shelves healthier, including reducing the calories across our own label soft drinks and taking sweets and chocolates off the checkouts in all of our stores.”