Sugarwise has been featured in Cambridge news talking about how the Sugarwise certification scheme aims to increase the number of low sugar choices for consumers. As well as how the Sugar certification scheme started.
You can read the whole article here on the Cambridge news website, or below.
Cambridge mum’s sugar campaign gets Tesco backing
A supermarket giant has backed a scheme cooked up by a Cambridge mum that aims to cut obesity at a national level.
The Sugarwise Foundation, created by mother-of-one Rend Platings, would place a certificate on food and drink that are low in sugar.
The first supermarket to jump on board with the initiative is Tesco, which has designed a logo for Sugarwise – backed by social enterprise organisation Level – and provided her with technical support.
And the news of Tesco’s backing could not have come at a better time. This week, a report has been published by campaign group Action on Sugar, which claims some drinks in high street cafes contain up to 25 teaspoons of sugar.
The charity performed analysis of 131 hot flavoured drinks and found that 98 per cent of the drinks tested would receive a red nutritional value label for high sugar content.
The drink found to contain the highest sugar content was Starbucks’ venti grape with chai, orange and cinnamon hot mulled fruit, which 25 teaspoons of sugar per serving.
The NHS says daily calorie intake should not comprise more than 5 per cent sugar, which is around 30g for those aged 11 and over. The Starbucks’ drink referred to above contains slightly more than 99g of sugar, which is more than three times the recommended daily amount.
So perhaps it’s good news Rend’s scheme, which is spearheaded by her social enterprise, Sugarwise, has received significant backing.
Rend said: “When I first went to Tesco I had an idea and I’m really happy they saw some potential in it and that they helped me in ways that I couldn’t have possibly have carried out on my own.
“I couldn’t buy the sort of development, thinking, branding, marketing and design work that they have provided.
“With some Cambridge University help in creating a working definition of free sugars I was very lucky they could see something in the idea.
“The process involved highly qualified people within Tesco as well as outside design agencies.
“Tesco has also given me a lot of feedback on labelling, nutrition and regulation.”
Simon Brady, who managed the Tesco Finest brand, Health brands and Christmas marketing campaign, told Rend on the BBC Inside Out show: “This is a really strong mark and we would be happy to put this on our pack as appropriate in order to support your objectives.”
Caroline Abel, design manager for Tesco brands, said: “I am glad that [Tesco group quality director] Tim Smith has been leading the way in making his support known for increasing the availability of lower sugar options across not just soft drinks but other food categories.
“We would like all retailers to sign up to the Sugarwise guarantee and stock products within the guidelines in at least eight of the 12 categories children normally consume sugar.
“We hope to be seeing products appear on Tesco shelves in the forthcoming months that either are certified Sugarwise or could be accredited.”
Writing in industry food and drink magazine The Grocer, chief reporter and health reporter Ian Quinn, said: “The Sugarwise certification scheme is billed as sugar’s equivalent of the Fairtrade marque and it certainly has the potential to become just as big, especially if Tesco and other supermarkets put their weight behind it.”
He added it had clear benefits over an online phone-app system launched by Public Health England called Sugar Smart, which requires users to have a broadband connection before they scan products in shops to find out how many sugar cubes they contain.