Read about how the idea for a sugar certification scheme came into being and what started it all.
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Cambridge mum sets up certification scheme for low sugar products
How much sugar do you consume every day? Chances are it’s probably too much.
In July, the Scientific Advisory Committee on Nutrition advised the government that people in the UK need to cut their sugar intake in half, but currently it’s difficult to track how much of the sweet stuff is hidden in the food we eat.
Luckily help is at hand thanks to Sugarwise, a new sugar certification scheme which aims to provide clear labelling of the sugar content of food and drink products.
It has been founded by Cambridge entrepreneur Rend Platings, who wants to award a quality standard to companies who offer products with low sugar content.
Rend came up with the idea after giving birth to her daughter after her cravings for sugary foods intensified. She said: “Pregnancy made my cravings unbearable, and in breastfeeding, they only got worse. I found I felt much better when I avoided sugar altogether. “I’d like my daughter to have a longer life than me. For the first time, because of diet, experts say she will have a shorter life. I will not just accept that.” World Health Organisation guidelines suggest sugars should make up just 5% of a person’s daily calorie intake, but many foods excede this level.
Rend said she hopes to make the Sugarwise certification similar to the Fairtrade brand, which identifies ethically-sourced products. She already has several companies signed up to the scheme.
“Many families could benefit from opening up lower sugar choices, and making it easier to identify foods that are genuinely helpful in meeting guidelines on sugar consumption, or in managing diabetes or another condition,” she said.
“This is a great way to positively position your brand because sugar reduction and clear labelling are both current market trends. I want the sign to appear on as many products as possible, and would like to hear from any brands interested in joining.”