IT SHOULD BE CHEAPER TO EAT HEALTHY
Why? We have a problem. It’s cheaper to buy food packed full of sugar than healthy food that’s not. Everyone loves their favourite sweet treats, so consumption of sugary food isn’t set to change any time soon. This is contributing to the obesity crisis in the UK, where according to National Statistics 58% of women and 68% of men are overweight or obese.
Yes, the sugar tax is a step forward. But instead of punishing sugar intake, it would be more effective to incentivise consumption of healthier food by making it cheaper for us all to buy.
We are petitioning the government to cut VAT to the reduced rate of 5% on all foods and drinks with a reduced / low / free from added sugar / sugar free / low or no calorie claim.
Reductions from the standard 20% rate are typically granted when there is a social benefit for doing so. Add your signature and help us to make change. Find out more on the official #DontTaxHealthy website and here.
We are also working on the following campaigns:
- Sugarwise options to be a valid choice anywhere
- More sugar free, low sugar and no added sugar choices in nurseries, schools, universities, company canteens, hospital wards, government procurement, restaurants, pubs, cafeterias – everywhere food is served
- Supporting and advising manufacturers who are developing lower sugar options
- More Sugarwise options in mainstream desserts such as cakes, biscuits and ice cream and other foods and drinks where children consume the most sugar
- Greater support and incentives for lower sugar development
Our Achievements So Far:
- We have developed the world’s first free sugars standards referencing World Health Organization guidelines, and are continually seeking to improve these and ensure their robustness
- Products we certify are tested in UKAS accredited laboratories for an independent report on sugars
- Our organisation has received support from the University of Cambridge and the Cabinet Office
- Our certification and standards have been developed by scientists at the University of Cambridge
- The legality of the certification is supported by industry experts in claims and labelling
- Our white spoon logo was developed with the support of Tesco PLC with significant input from their marketing team and award-winning design agencies
The Sugarwise Guarantee
We are campaigning for a guarantee from retailers to provide choices within the guidelines on free sugars in foods where children normally consume sugar.
The Guarantee asks retailers to provide options within the guidelines in 8 of the following 12 categories:
- Sweet biscuits
- Sweet buns
- Sweet pastries
- Sweetened or flavoured yoghurt
- Ice cream
- Dairy desserts
- Sweet breakfast cereal
- Jams and sweet spreads