Sugarwise is the certification scheme for sugar claims made by the food manufacturing and food service sectors with retail and brand support.
The Sugarwise logo is on consumer products to assist consumers to make healthier food choices, referencing World Health Organisation guidelines with respect to ‘free sugars’.
Eating too much added sugar is linked to obesity, Type 2 diabetes, and heart disease. But, at the moment, it can be very difficult and expensive to stick to a low sugar or sugar-free diet.
We want to change that by making it easier to find and choose healthy options. When you see the Sugarwise label, you can be sure the product has been independently tested and is low in added sugars.
We are also campaigning for government policy to address the health crisis and take measures to encourage a healthier lifestyle. Our #DontTaxHealthy petition pushes to incentivise healthy eating rather than just introducing punishing measures like the sugar tax.