Sugarwise was founded by Rend Platings with the objective of increasing availability and affordability and visibility of lower sugar options. The Sugarwise certification is awarded to food and drink products low in added sugars that are also low in free sugars, referencing World Health Organisation guidelines.
Eating too much added sugar is linked to obesity, Type 2 diabetes, and heart disease. But, at the moment, it can be very difficult and expensive to stick to a low sugar or sugar-free diet.
We want to change that by making it easier to find and choose healthy options. When you see the Sugarwise label, you can be sure the product has been independently tested and is low in added sugars.
We are also campaigning for government policy to address the health crisis and take measures to encourage a healthier lifestyle. Our #DontTaxHealthy petition pushes to incentivise healthy eating rather than just introducing punishing measures like the sugar tax.