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IT SHOULD BE CHEAPER TO EAT HEALTHY
Why? We have a problem. It’s cheaper to buy food packed full of sugar than healthy food that’s not. Everyone loves their favourite sweet treats, so consumption of sugary food isn’t set to change any time soon. This is contributing to the obesity crisis in the UK, where according to National Statistics 58% of women and 68% of men are overweight or obese.
Yes, the sugar tax is a step forward. But instead of punishing sugar intake, it would be more effective to incentivise consumption of healthier food by making it cheaper for us all to buy.
We are petitioning the government to cut VAT to the reduced rate of 5% on all foods and drinks with a reduced / low / free from added sugar / sugar free / low or no calorie claim.
Reductions from the standard 20% rate are typically granted when there is a social benefit for doing so. Add your signature and help us to make change. Find out more on the official #DontTaxHealthy website.
Healthy food? It’s out of reach for most of us 6 February 2017 New Food Magazine
Don’t tax sugar – just sweeten the deal for healthy snacks, say campaigners 19 Jan 2017 BakeryAndSnacks.com
Don’t tax sugar – just sweeten the deal for healthy snacks, say campaigners 19 Jan 2017 FoodNavigator.com
Don’t tax sugar – just sweeten the deal for healthy snacks, say campaigners 19 Jan 2017 DolphnSix.com
Forget the Sugar Tax. New Research Shows That It Won’t Work 12 Jan 2017 Huffington Post
Food producers call for tax cuts on healthy food 13 Jan 2017 FoodManufacture.co.uk
Campaign calls for VAT drop for low sugar foods 13 Jan 2017 NaturalProductsOnline.co.uk
A sugar tax ‘won’t solve the obesity crisis’. Here’s why 12 Jan 2017 The Independent
Forget the sugar tax, #DontTaxHealthy wants to incentivise healthy food by cutting VAT to 5 per cent 12 Jan 2017 08:05 City A.M.
Cardiologist: Laura Corr, Sugarwise: “step in right direction”
Action on Sugar: Jennifer Rosborough: “Certification definitely would be helpful”
Nutritionist: Nicole Berberian: “Without labelling we don’t know what’s been added”
BBC News 24
BBC News at 10
For more on Sugarwise, see our press coverage.